BeautyCounter's CounterSun Paid Media Campaign

The goal was to educate BeautyCounter’s audience on the necessity of daily sun protection. BeautyCounter recently relaunched their Sun Protection line: CounterSun.
My team and I worked to create a full paid media campaign of static carousels, video ads and animated HTML5 banners to really create awareness around this new BC offering.

Static Carousels have to be one of my favorite types of Paid Media. Sleek, continual elements and heavy branding help create a cohesive and elevated look for this sunscreen line.

An alternative (more textured) option below. BeautyCounter LOVES their product smears.

Working with this UGC footage was a designer’s dream. Keeping the motion graphics + copy to a minimum we really wanted the packaging, the textures and the products to take centerstage.

HTML 5 Banners have proved to be an efficient way to quickly get info across, and create an eye catching experience with a bit of motion!